Ethics IS Marketing

I often mention that critical thinking is the "stock in trade" of being a systems analyst and a programming contractor. As such, conducting my business in an ethical manner is a form of marketing, not to mention the right thing to do.

Often, in order to provide a process model for a business, I must have access to a clients proprietary information. I am trusted with accounting data, passwords, personnel information and critical infrastructure upon which the client's business relies. Starting with what exists, I am then asked to help assess and form plans for the future growth of the company. Not only does this require critical thought, but also, an ethical responsibility. The health and longevity of the company and it's employees is, to a sometimes significant degree, dependent upon my performance. This statement is not intended to devalue nor indemnify other team members who share this responsibility as well.

When I bid on a job, I am promising the client that I will protect their confidentiality, use Best Practices and charge a fair but honest price. How I perform and deliver effects my reputation and that of programming contractors in general.